Being four years into a three-year business plan is just fine with Mason Holland.
Holland, the CEO of Eclipse Aerospace, the reborn jet manufacturer, spoke to the Economic Forum on Wednesday at the Hotel Albuquerque about the company’s slow-and-steady approach to growth.
“We’re four years into a three-year plan, and that’s OK,” Holland said. “We could throttle our growth to the growth of the economy.”
When Eclipse Aerospace started on Sept. 4, 2009, he said, it had three goals: to service Eclipse’s existing planes, to update the existing planes and to produce new planes.
Predecessor Eclipse Aviation had sold 260 Eclipse 500 jets, at a cost of about $1.2 million. That meant, Holland said, that customers had nearly $300 million of assets in the air, all of which needed servicing.
“It could be a nice little service business. But I don’t like nice little service businesses,” he said.
So he started a “completion program” that, for about $300,000, sold upgrades to 200 of the existing planes. The upgrades added important features to the Eclipse 500, such as GPS navigation and a de-icing system.
“It was educational as we worked toward our third goal, returning the aircraft to production,” Holland said. “We’re very close to our third goal.”
The company will be delivering its first Eclipse 550 jet in Las Vegas next month, and then two more per month for the rest of the year.
Though Eclipse Aviation had big plans to sell about 1,000 planes annually at roughly $1 million each, the new company has much more realistic goals.
“There are 2.7 billion people in the world. Forty of them want an Eclipse,” Holland said.